Why would anyone want to interact with their bank through text? For one reason: Texting is easy. It’s familiar. According to a recent study by Pew Research Center, text messaging is the most widely used smartphone feature, accessed by roughly 97 percent of users. READ HERE….

As Jonathan Libov noted in his own blog post on messaging-based interfaces: “In contrast to a GUI [graphical user interface] that defines rules for each interaction—rules which, frustratingly, change from app to app—text-based, conversational interactions are liberating in their familiarity.” Texting is an interactional medium in which we’re already fluent. READ HERE….

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